Diagn\u00f3stico Pymes \u2014 Pyme: diagn\u00f3stico primero, \u00e9xito despu\u00e9s<\/title>\n<meta name=\"description\" content=\"\u00bfTu pr\u00f3ximo paso es invertir en marketing\u2026 o parar y diagnosticar primero? Hac\u00e9 el Diagn\u00f3stico Express de 5 preguntas. Marketing y estrategia para pymes y empresas familiares \u2014 Domingo Sanna.\">\n<link rel=\"icon\" type=\"image\/png\" 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property=\"og:title\" content=\"Diagn\u00f3stico Pymes \u2014 Pyme: diagn\u00f3stico primero, \u00e9xito despu\u00e9s\">\n<meta property=\"og:description\" content=\"Cinco preguntas para saber si tu pr\u00f3ximo paso es invertir en marketing\u2026 o parar y diagnosticar primero.\">\n<meta property=\"og:type\" content=\"website\">\n<meta property=\"og:url\" content=\"https:\/\/diagnosticopymes.com\">\n<style>\n :root{\n --navy:#102A4F;\n --navy-deep:#0B1E3A;\n --teal:#129E92;\n --teal-dark:#0E7F75;\n --amber:#B97A1E;\n --amber-bg:#FBF3E4;\n --green-bg:#E9F5F0;\n --paper:#F7F5F1;\n --white:#FFFFFF;\n --ink:#1C2733;\n --ink-soft:#4A5768;\n --line:#E3DED6;\n --radius:14px;\n }\n *{margin:0;padding:0;box-sizing:border-box;}\n html{scroll-behavior:smooth;}\n #diagnostico,#resultado{scroll-margin-top:84px;}\n body{font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Helvetica,Arial,sans-serif;color:var(--ink);background:var(--paper);line-height:1.6;-webkit-font-smoothing:antialiased;}\n h1,h2,h3,.serif{font-family:Georgia,\"Times New Roman\",serif;font-weight:700;color:var(--navy);line-height:1.2;}\n a{color:var(--teal-dark);}\n .wrap{max-width:880px;margin:0 auto;padding:0 24px;}\n\n \/* Header *\/\n header{position:sticky;top:0;z-index:50;background:rgba(247,245,241,.92);backdrop-filter:blur(8px);border-bottom:1px solid var(--line);}\n .nav{display:flex;align-items:center;justify-content:space-between;padding:14px 0;}\n .brand{display:flex;align-items:center;gap:10px;text-decoration:none;}\n .brand img{width:36px;height:36px;}\n .brand span{font-family:Georgia,serif;font-weight:700;font-size:1.15rem;color:var(--navy);}\n .btn{display:inline-block;background:var(--navy);color:var(--white);text-decoration:none;font-weight:600;padding:12px 22px;border-radius:999px;border:none;font-size:1rem;cursor:pointer;transition:background .15s ease, transform .15s ease;}\n .btn:hover{background:var(--navy-deep);transform:translateY(-1px);}\n .btn-teal{background:var(--teal);}\n .btn-teal:hover{background:var(--teal-dark);}\n .btn-sm{padding:9px 18px;font-size:.92rem;}\n\n \/* Hero *\/\n .hero{padding:72px 0 64px;text-align:center;}\n .eyebrow{display:inline-block;font-size:.82rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--teal-dark);margin-bottom:18px;}\n .hero h1{font-size:clamp(2.1rem,5.4vw,3.4rem);margin-bottom:22px;}\n .hero h1 em{font-style:italic;color:var(--teal-dark);}\n .hero p.lead{font-size:1.18rem;color:var(--ink-soft);max-width:640px;margin:0 auto 34px;}\n .hero .hint{margin-top:14px;font-size:.9rem;color:var(--ink-soft);}\n\n \/* Diagnostic *\/\n .diag{padding:20px 0 80px;}\n .card{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);box-shadow:0 8px 30px rgba(16,42,79,.06);overflow:hidden;}\n .card-head{background:var(--navy);color:var(--white);padding:30px 34px;}\n .card-head h2{color:var(--white);font-size:1.6rem;margin-bottom:8px;}\n .card-head p{color:#C9D4E4;font-size:1.02rem;}\n .card-body{padding:14px 34px 34px;}\n .semaforo-note{font-size:.95rem;color:var(--ink-soft);padding:16px 0 6px;}\n .q{padding:20px 0;border-bottom:1px solid var(--line);display:flex;gap:16px;align-items:flex-start;flex-wrap:wrap;}\n .q:last-of-type{border-bottom:none;}\n .q-num{flex:0 0 32px;width:32px;height:32px;border-radius:50%;background:var(--navy);color:#fff;font-weight:700;display:flex;align-items:center;justify-content:center;font-size:.95rem;margin-top:2px;}\n .q-text{flex:1 1 320px;font-size:1.04rem;}\n .q-text small{display:block;color:var(--ink-soft);font-style:italic;margin-top:2px;}\n .q-opts{display:flex;gap:8px;margin-top:2px;}\n .opt{min-width:64px;padding:9px 18px;border-radius:999px;border:1.5px solid var(--line);background:var(--white);font-weight:600;font-size:.95rem;color:var(--ink-soft);cursor:pointer;transition:all .12s ease;}\n .opt:hover{border-color:var(--navy);color:var(--navy);}\n .opt.sel-si{background:var(--navy);border-color:var(--navy);color:#fff;}\n .opt.sel-no{background:var(--teal);border-color:var(--teal);color:#fff;}\n .diag-actions{text-align:center;padding-top:26px;}\n #verResultado[disabled]{opacity:.45;cursor:not-allowed;transform:none;}\n .progress{font-size:.88rem;color:var(--ink-soft);margin-top:10px;}\n\n \/* Result *\/\n #resultado{display:none;margin-top:6px;}\n .res{border-radius:var(--radius);padding:28px 30px;margin-top:22px;}\n .res.amber{background:var(--amber-bg);border:1px solid #EAD9B8;}\n .res.green{background:var(--green-bg);border:1px solid #CBE5DB;}\n .res h3{font-size:1.35rem;margin-bottom:12px;}\n .res p{margin-bottom:14px;}\n .res p:last-child{margin-bottom:0;}\n .res ul{margin:0 0 14px 20px;}\n .res li{margin-bottom:6px;}\n .advertencia{border-left:4px solid var(--teal);padding:14px 18px;background:var(--white);border-radius:0 10px 10px 0;font-size:.98rem;}\n\n \/* Email form *\/\n .capture{margin-top:26px;background:var(--navy);border-radius:var(--radius);padding:30px;color:var(--white);}\n .capture h3{color:var(--white);font-size:1.25rem;margin-bottom:8px;}\n .capture p{color:#C9D4E4;font-size:.98rem;margin-bottom:18px;}\n .capture form{display:flex;gap:10px;flex-wrap:wrap;}\n .capture input[type=email]{flex:1 1 240px;padding:13px 16px;border-radius:999px;border:none;font-size:1rem;outline:none;}\n .capture .fine{font-size:.8rem;color:#9DB0C9;margin-top:12px;margin-bottom:0;}\n #formOk{display:none;background:var(--green-bg);color:var(--ink);border-radius:10px;padding:16px 18px;font-weight:600;}\n\n \/* Presentation *\/\n .quien{padding:76px 0;background:var(--white);border-top:1px solid var(--line);border-bottom:1px solid var(--line);}\n .quien h2{font-size:1.9rem;text-align:center;margin-bottom:34px;}\n blockquote{font-family:Georgia,serif;font-size:1.22rem;font-style:italic;color:var(--navy);line-height:1.75;max-width:720px;margin:0 auto;padding:0 10px;position:relative;}\n blockquote::before{content:\"\u201c\";font-size:4.5rem;color:var(--teal);position:absolute;left:-28px;top:-22px;font-style:normal;}\n .firma{max-width:720px;margin:30px auto 0;padding:0 10px;color:var(--ink-soft);font-size:1rem;}\n .firma strong{color:var(--navy);}\n\n \/* Newsletter *\/\n .news{padding:64px 0;text-align:center;}\n .news h2{font-size:1.6rem;margin-bottom:10px;}\n .news p{color:var(--ink-soft);max-width:560px;margin:0 auto 24px;}\n\n footer{background:var(--navy-deep);color:#9DB0C9;padding:40px 0;font-size:.92rem;}\n .foot{display:flex;align-items:center;justify-content:space-between;gap:18px;flex-wrap:wrap;}\n .foot .brand span{color:#fff;}\n footer a{color:#C9D4E4;}\n @media (max-width:560px){\n .card-head,.card-body{padding-left:22px;padding-right:22px;}\n .q-opts{width:100%;justify-content:flex-end;}\n }\n<\/style>\n<\/head>\n<body>\n\n<header>\n <div class=\"wrap nav\">\n <a class=\"brand\" href=\"#top\">\n <img decoding=\"async\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAZAAAAGQCAIAAAAP3aGbAAAMWElEQVR4nO3d25HVSBaG0cMEDkxgxjjTLmAA1mAALrQzbQbRJtQ8QBRQVx0pb\/\/OtZ6baqHc+Sl1KIoPDw8PN4AE\/5l9AQBHCRYQQ7CAGIIFxBAsIIZgATEEC4ghWEAMwQJiCBYQQ7CAGIIFxBAsIIZgATEEC4ghWEAMwQJiCBYQQ7CAGIIFxBAsIIZgATEEC4ghWEAMwQJiCBYQQ7CAGIIFxBAsIIZgATEEC4ghWEAMwQJiCBYQQ7CAGIIFxBAsIIZgATEEC4ghWEAMwQJiCBYQQ7CAGIIFxBAsIIZgATEEC4ghWEAMwQJiCBYQQ7CAGIIFxBAsIIZgATEEC4ghWEAMwQJiCBYQQ7CAGIIFxBAsIMbH2RfAQv77v7+u\/PJ\/\/\/m7zXXAKz48PDzMvgZGuximewkZrQhWfYPzdISEcY5g1bRgpF4jXhwnWHUEReo14sXbBCtegU49p1y8SLBSlezUc8rF7wQrzCadek65uAlWkG1T9TvZ2pxgrU6nXqRcexKsdUnVu2RrN4K1Iqm6i2ztQ7DWIlWnydYOBGsVUtWEbNUmWPNJVXOyVZVgzSRVXclWPYI1h1QNI1uV+ImjE6jVSO52JU5YQ9k8EzlqFeCENY5azeX+F+CENYKtshRHrVyC1V1WrU5v5k1+m8wlWB2tvIeH7Vg3gYYEq5cFN+r0\/emecJFgdbHOzlx2Q7pFnCBYja2wD+N2oJvGQYLV0tyNV2DLuYG8TbCambXZSm4zN5MXCVYbUzZY+d3lrvKEYF1lU\/XmDvNIsC4ZvJc230XuNoJ13sj9Y\/M8ctt3JlgnDds29syL3P89+WkNZ9gt0\/mrRXtywrrbmAmWqoMsx1YE6z4Dtoe9cYJ12YRXwjvYFcsacN+8G67ACeuo3vMqVU1YptqcsA6xDVL0vpPOWXM5Yb2v64xKVSdWrSQnrHeY+1Bd761z1iyCNY1a9eYO1+OV8C2dHqQ20mDWsQwnrFeZ8jI63XMvhuMJ1svUqhjNqkGwXqBWJWlWAYI1iFqtwCqk86H7U80fmDbJgqxyKCesP5jjTTRfFy+GYwjWL2q1Fc1K9HH2BZSlVld8+vb1xK\/6\/vnLXf\/9v\/\/8rTJZfIb1U9vBVavTzqXqibvKZemDeCW83Rzml9GkVg2\/zglmqSvBas8z9py2lTn+1axXEMHyRrCEHmeiWc1yyOpn92CpFT9oVoTdg9WQWp3W7yOnu76yFVzf1sFq+Bg06zU0XEeHrB72DZZ5ojcz1ty+wWrI8aoSq7myTYPlZZA3eDFc1qbBakWtqrKya9oxWB56jGTeGtoxWK14CNdmfRe0XbBaPe5M8w5arbJDVivbBQvItVewHK+4l0PWUvYKVhNqtRsrvo6NguURx1wm8LqNgtWEh+2erPsidgmWhxsrMIcX7RKsJjxmd2b1V7BFsJo81swrTWbAIeuKLYIF1CBYhzhe8YNJmKt+sJzAWY2ZPK1+sK7zUOV35mGi4sHyKGNNJvOc4sECKhGsdzj\/85ypmKVysJy6WZn5PKFysK7zIOU1ZmMKwQJilA3W9fO2Ryhvuz4h3grvVTZYQD0fZ18Aa\/n07euJX\/X985fmVwLPfXh4eJh9De15HzzhXKqeOFeuJv\/r1\/SOqWEbySsht1u7ZHRNDwgWjSujWfQjWC\/Y6ojeoy9bNWuraZmuYLD8UTFZTOxxBYPFcf2OQlsdshhGsIAYgvWUjyS4l5kZplqwfBxAInN7ULVgAYUJFhBDsP7gwwjOMTljCBYQQ7CAGKWC5Y9ayGV6jygVrIt8DMEV5mcAwQJiCBYQQ7CAGIIFxBAsIIZgATHqBMu3sZDODL+rTrAu8k00XGeKehMsIIZgATEEC4ghWEAMwQJiCBYQQ7CAGIIFxPg4+wL46fS\/7f7985e2VwLLEqz5TqfqyS9XLsrzSjjZxVp1+lKwJsGaqXliNIvaBGuaTnHRLAoTLCCGYM3R9RzkkEVVggXEECwghmABMQTrJz9Om+tMUW91guXHaZPODL+rTrCA8gQLiCFYQAzBAmIIFhBDsIAYgvWLb6LhCvMzQKlg+TYWcpneI0oFC6hNsIAYgvUHH0NwjskZQ7CAGIIFxKgWLH\/UQiJze1C1YF3nwwjuZWaGESwghmABMQoGy8cBZDGxxxUM1nU+kuA40zKSYAExBAuIUTNY1z8UcM7niOtz4gOsu9QMFlCSYAExygbLWyG9eR8cr2ywgHoE6y0OWbzGbExROVjO26zMfJ5QOVhNeJDynKmYRbCAGMWD5dTNmkzmOcWD1YTzP78zDxPVD9aaj7Lvn7+s8MX7XcZdX3mRyxhmzZmMUD9YTXio8oNJmEuwqlnhTLHCNdyWuQwa2iJYTU7gzR+ti2wnl3FckxnwPnjFFsFqZf1mnfuCbS\/j9Fdb5DJe42VwBR8eHh5mX8Mgyz4eP337ev2LXN+f1y+jSSMWuYznlp2frQjW3TrN3OmN2nZ\/nruM5o1Y5DIeLT48+9goWDcPSc4yOYvwGdbdfJaxGyu+jr2C1eoRZ4L34WVwKXsFC4i2XbAcsjjO8Wo12wWrIc2qzfouaMdgedwxknlraMdgNeQhXJWVXdOmwWr40DPZ9TRcU8ertjYNVluaVYnVXNm+wfLoozcz1ty+wbp5MeQZL4OL2zpYbWlWOiu4vt2D1fYxaOJztV07x6tOdg\/WTbNQqxyC1Z5mZbFeQQTrdvNIpB2z1JVg\/eTFcE9eBrMIVi+atT5rFEewfmn+eLQfVtZ8dRyvBhCsP2jWJtQq1F7\/CMVBPSpjoBdhcaM5YQ3iqLUCq5BOsF7Q6YFpt8zV6f47Xo0kWC\/TrGLc+RoE61WaVUbXe25BR\/Kh+zv6jaNXiQGG1cRqjuGENY0nc28j77DVHEOw3tH1yWnK+xl\/b63mAF4JD+k9i14oGpobDkvZlRPWIb2n0MO5lel3cvoF1OaEdYcBs+j5fNpSpbCOnThh3WHAFC6164Ksdt9Wu54ynLDuNmYWPaIPWjkNFrE5wTrDd\/esYOVUPbKCbXklPGPYFEbsySlS7kzKdaZwwjpv5Cx6UD9KTIDla0WwLhm8eTaf+8RUPdp87VoRrKum7KKtpj+6U7\/batU6Eaw2ZKuHMql6VH7JehOsZmbtrpJ7oF6qHpVcr2EEqyV\/i+2iwp36XYGVmkWwGlthy8Xth3Vumu+wW5xgdbHCDvxh2Y2x7C3SrJUJVi\/rbMhH03dIyj3RrGUJVkcL7s9Hvln\/9uZN0Kw1CVZ3K+\/Y507vn3q\/Tc1akGCNkLWZyzseCM1ajWCNI1vTneiCZi3FT2sYx0TOde7++7BvKU5YExjNwa5HxzlrEU5YExjKkZrcbeesRThhzWQ6u2peGees6QRrPtlqrt+G16y5BGsVstVEpX\/ZSLOeE6y1yNZpI7e3Zs0iWCuSrbtM2dWaNYVgrUu23jV3M2vWeIK1Otl60SJ7WLMGE6wYynVbct9q1kiCFWbbbK28XTVrGMFKtUm5UraoZo0hWPFKlitxW2rWAIJVR4FypW9FzepNsGoKilexvadZXQlWfQvGq\/Zm06x+BGtHgxO24b7SrE4Ei18ubrPdNs\/bNKsHwYJeNKs5P3EUevFzSpsTLOhIs9oSLOhLsxoSLOhOs1oRLBhBs5oQLBhEs67zbQ0w1Mia1Pt2B8GC0fxNg9O8EsJogwtS6Q1RsGACzTpHsGAOzTpBsGAazbqXYMFMlT4RH0CwYLKRzUo\/ZAkWzOecdZBgwRJ8H\/wRggWrcM56l2DBQjTrbYIFa9GsNwgWLEezXiNYsCLNepFgwaI06znBgnVp1hOCBUtr3qzoCAoWEEOwYHUNz0TRx6ubYAFBBAsCNDkZpR+vboIFKS7mpkCtboIFQU5Hp0atboIFWU6kp0ytbv5dQgh15MdaVUrVD4IFwV7LVr1U\/SBYQAyfYQExBAuIIVhADMECYggWEEOwgBiCBcQQLCCGYAExBAuIIVhADMECYggWEEOwgBiCBcQQLCCGYAExBAuIIVhADMECYggWEEOwgBiCBcQQLCCGYAExBAuIIVhADMECYggWEEOwgBiCBcQQLCCGYAExBAuIIVhADMECYggWEEOwgBiCBcQQLCCGYAExBAuIIVhADMECYggWEEOwgBiCBcQQLCCGYAExBAuIIVhADMECYggWEEOwgBiCBcQQLCCGYAExBAuIIVhADMECYggWEEOwgBiCBcQQLCCGYAExBAuI8X9WPgjBJuEucgAAAABJRU5ErkJggg==\" alt=\"Diagn\u00f3stico Pymes\">\n <span>Diagn\u00f3stico Pymes<\/span>\n <\/a>\n <a class=\"btn btn-sm\" href=\"#diagnostico\">Hac\u00e9 el diagn\u00f3stico<\/a>\n <\/div>\n<\/header>\n\n<main id=\"top\">\n\n <section class=\"hero wrap\">\n <span class=\"eyebrow\">Marketing y estrategia para pymes y empresas familiares<\/span>\n <h1>Pyme: diagn\u00f3stico primero,<br><em>\u00e9xito despu\u00e9s.<\/em><\/h1>\n <p class=\"lead\">Ning\u00fan m\u00e9dico receta sin examinar. Tu pyme tampoco necesita otra receta de marketing: necesita alguien que primero la escuche, mire sus n\u00fameros, sus clientes y su forma de vender \u2014 y reci\u00e9n despu\u00e9s proponga.<\/p>\n <a class=\"btn btn-teal\" href=\"#diagnostico\">Empez\u00e1 por el Diagn\u00f3stico Express<\/a>\n <div class=\"hint\">5 preguntas \u00b7 2 minutos \u00b7 resultado inmediato, sin dejar tus datos<\/div>\n <\/section>\n\n <section class=\"diag wrap\" id=\"diagnostico\">\n <div class=\"card\">\n <div class=\"card-head\">\n <h2>Diagn\u00f3stico express para tu pyme<\/h2>\n <p>Cinco preguntas para saber si tu pr\u00f3ximo paso es invertir en marketing\u2026 o parar y diagnosticar primero.<\/p>\n <\/div>\n <div class=\"card-body\">\n <p class=\"semaforo-note\">Respond\u00e9 <strong>s\u00ed<\/strong> o <strong>no<\/strong>. Es un sem\u00e1foro, no una sentencia.<\/p>\n\n <div class=\"q\" data-q=\"1\">\n <div class=\"q-num\">1<\/div>\n <div class=\"q-text\">\u00bfTu empresa depende de que una sola persona est\u00e9 metida en todo para que las cosas pasen?<\/div>\n <div class=\"q-opts\"><button class=\"opt\" data-v=\"si\">S\u00ed<\/button><button class=\"opt\" data-v=\"no\">No<\/button><\/div>\n <\/div>\n <div class=\"q\" data-q=\"2\">\n <div class=\"q-num\">2<\/div>\n <div class=\"q-text\">\u00bfFactur\u00e1s bien, pero lo que hac\u00e9s para que te elijan \u2014comunicar, mostrarte, salir a buscar clientes\u2014 va a los tirones, cuando queda tiempo?<\/div>\n <div class=\"q-opts\"><button class=\"opt\" data-v=\"si\">S\u00ed<\/button><button class=\"opt\" data-v=\"no\">No<\/button><\/div>\n <\/div>\n <div class=\"q\" data-q=\"3\">\n <div class=\"q-num\">3<\/div>\n <div class=\"q-text\">\u00bfPublic\u00e1s, paut\u00e1s o promocion\u00e1s sin poder decir con certeza qu\u00e9 de todo eso te trae clientes?<\/div>\n <div class=\"q-opts\"><button class=\"opt\" data-v=\"si\">S\u00ed<\/button><button class=\"opt\" data-v=\"no\">No<\/button><\/div>\n <\/div>\n <div class=\"q\" data-q=\"4\">\n <div class=\"q-num\">4<\/div>\n <div class=\"q-text\">\u00bfTe cuesta explicar en una sola frase por qu\u00e9 un cliente te elige a vos y no al de al lado?<small>(Si dudaste, es un s\u00ed.)<\/small><\/div>\n <div class=\"q-opts\"><button class=\"opt\" data-v=\"si\">S\u00ed<\/button><button class=\"opt\" data-v=\"no\">No<\/button><\/div>\n <\/div>\n <div class=\"q\" data-q=\"5\">\n <div class=\"q-num\">5<\/div>\n <div class=\"q-text\">\u00bfEst\u00e1s por invertir \u2014o ya invirtiendo\u2014 en marca o publicidad sin haber revisado los cuatro puntos anteriores?<\/div>\n <div class=\"q-opts\"><button class=\"opt\" data-v=\"si\">S\u00ed<\/button><button class=\"opt\" data-v=\"no\">No<\/button><\/div>\n <\/div>\n\n <div class=\"diag-actions\">\n <button class=\"btn\" id=\"verResultado\" disabled>Ver mi resultado<\/button>\n <div class=\"progress\" id=\"progress\">0 de 5 respondidas<\/div>\n <\/div>\n\n <div id=\"resultado\">\n <div class=\"res\" id=\"resBox\"><\/div>\n <div class=\"capture\" id=\"capture\">\n <h3>\u00bfQuer\u00e9s una lectura de tu resultado?<\/h3>\n <p>Dejame tu email y te escribo yo \u2014 una devoluci\u00f3n breve sobre lo que tu sem\u00e1foro sugiere mirar primero. Sin listas, sin spam.<\/p>\n <form id=\"leadForm\">\n <input type=\"email\" name=\"email\" id=\"email\" placeholder=\"tu@email.com\" required>\n <input type=\"hidden\" name=\"resultado\" id=\"hidResultado\">\n <input type=\"hidden\" name=\"respuestas\" id=\"hidRespuestas\">\n <button class=\"btn btn-teal\" type=\"submit\">Quiero la lectura<\/button>\n <\/form>\n <div id=\"formOk\">Listo \u2014 te escribo a la brevedad. Gracias por la confianza.<\/div>\n <p class=\"fine\">Tu email se usa solo para responderte. Nada m\u00e1s.<\/p>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/section>\n\n <section class=\"quien\">\n <div class=\"wrap\">\n <h2>Qui\u00e9n est\u00e1 del otro lado<\/h2>\n <blockquote>Aprender y ense\u00f1ar es la raz\u00f3n de mi vida \u2014 estoy convencido de que cada persona con la que me relaciono tiene algo que ense\u00f1arme. Por eso, escucho con respeto lo logrado por los due\u00f1os y directivos de pymes y me entusiasma ayudarlos a descubrir el futuro que pueden construir \u2014 un futuro que muchas veces no se animan a imaginar solos. Llevo a\u00f1os traduciendo lo que la academia enreda al modo de pensar del directivo pyme y conjug\u00e1ndolo con su intuici\u00f3n y su sentido com\u00fan, para convertirlo en ideas simples y ejecutables. Conecto el lenguaje de lo hecho con lo por hacer, y los acompa\u00f1o en un camino para el que nadie los ha preparado.<\/blockquote>\n <p class=\"firma\"><strong>Domingo Sanna<\/strong> \u2014 consultor de pymes, profesor de MBA y doctor en Direcci\u00f3n de Empresas (UCEMA). M\u00e1s de 18 a\u00f1os ayudando a due\u00f1os de pymes a decidir con la cabeza fr\u00eda. Autor de <em>Marketing y ventas para pymes en la era de la IA<\/em>. <a href=\"https:\/\/www.linkedin.com\/in\/domingosanna\/\" target=\"_blank\" rel=\"noopener\">Encontrame en LinkedIn<\/a>.<\/p>\n <\/div>\n <\/section>\n\n <section class=\"news wrap\">\n <h2>Una idea nueva, cada mi\u00e9rcoles<\/h2>\n <p><em>Pyme: diagn\u00f3stico primero, \u00e9xito despu\u00e9s<\/em> es mi newsletter en LinkedIn: cada semana, una idea simple y ejecutable para tu pyme.<\/p>\n <a class=\"btn\" href=\"https:\/\/www.linkedin.com\/in\/domingosanna\/\" target=\"_blank\" rel=\"noopener\" id=\"newsletterLink\">Suscribite en LinkedIn<\/a>\n <\/section>\n\n<\/main>\n\n<footer>\n <div class=\"wrap foot\">\n <a class=\"brand\" href=\"#top\">\n <img decoding=\"async\" src=\"data:image\/png;base64,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\" alt=\"Diagn\u00f3stico Pymes\">\n <span>Diagn\u00f3stico Pymes<\/span>\n <\/a>\n <div>\n <a href=\"mailto:domingo@diagnosticopymes.com\">domingo@diagnosticopymes.com<\/a> \u00b7\n <a href=\"https:\/\/www.linkedin.com\/company\/diagnosticopymes\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\n <\/div>\n <div>\u00a9 2026 Diagn\u00f3stico Pymes \u00b7 Domingo Sanna<\/div>\n <\/div>\n<\/footer>\n\n<script>\n \/\/ ==============================================================\n \/\/ CONFIGURACI\u00d3N: cuando tengas tu formulario en formspree.io,\n \/\/ reemplaz\u00e1 TU_ID por el ID real (ej: https:\/\/formspree.io\/f\/abcdwxyz).\n \/\/ Mientras diga TU_ID, el formulario abre tu cliente de correo (mailto).\n \/\/ ==============================================================\n var FORMSPREE_ENDPOINT = 'https:\/\/formspree.io\/f\/TU_ID';\n var CONTACT_EMAIL = 'domingo@diagnosticopymes.com';\n\n var answers = {};\n var TOTAL = 5;\n\n document.querySelectorAll('.q').forEach(function(q){\n var num = q.getAttribute('data-q');\n q.querySelectorAll('.opt').forEach(function(btn){\n btn.addEventListener('click', function(){\n answers[num] = btn.getAttribute('data-v');\n q.querySelectorAll('.opt').forEach(function(b){ b.classList.remove('sel-si','sel-no'); });\n btn.classList.add(btn.getAttribute('data-v') === 'si' ? 'sel-si' : 'sel-no');\n var n = Object.keys(answers).length;\n document.getElementById('progress').textContent = n + ' de ' + TOTAL + ' respondidas';\n document.getElementById('verResultado').disabled = (n < TOTAL);\n });\n });\n });\n\n var DONDE = {\n '1': 'La <strong>1<\/strong> habla de una empresa que todav\u00eda depende de su fundador (transici\u00f3n generacional).',\n '2': 'La <strong>2<\/strong>, de crecimiento sin estructura.',\n '3': 'La <strong>3<\/strong>, de marketing sin estrategia.'\n };\n\n document.getElementById('verResultado').addEventListener('click', function(){\n var sies = Object.keys(answers).filter(function(k){ return answers[k]==='si'; });\n var count = sies.length;\n var box = document.getElementById('resBox');\n var html = '';\n\n if (count >= 2) {\n box.className = 'res amber';\n html += '<h3>' + count + ' de 5 \u201cs\u00ed\u201d: tu pr\u00f3ximo paso probablemente no sea m\u00e1s marketing, sino un buen diagn\u00f3stico.<\/h3>';\n var pistas = sies.filter(function(k){ return DONDE[k]; }).map(function(k){ return '<li>' + DONDE[k] + '<\/li>'; });\n if (pistas.length) {\n html += '<p>Tus respuestas ya te dicen d\u00f3nde mirar:<\/p><ul>' + pistas.join('') + '<\/ul>';\n }\n html += '<div class=\"advertencia\">Y una advertencia: en una pyme, <strong>el marketing no es una entidad separada de la venta<\/strong>. Es la forma en que tu empresa atiende, responde, cotiza, entrega, cobra y resuelve problemas. Todo eso comunica, y todo eso vende. Invertir en cambiar algo sin ver el todo es empezar la casa por el techo \u2014 y la inversi\u00f3n se vuelve un gasto.<\/div>';\n } else {\n box.className = 'res green';\n html += '<h3>' + count + ' de 5 \u201cs\u00ed\u201d: buen pulso.<\/h3>';\n html += '<p>Tu pyme muestra orden en lo esencial: sab\u00e9s qu\u00e9 te trae clientes, pod\u00e9s decir por qu\u00e9 te eligen y la empresa no descansa sobre una sola espalda. Si est\u00e1s por invertir en marketing, est\u00e1s en mejores condiciones que la mayor\u00eda para que esa inversi\u00f3n rinda.<\/p>';\n html += '<p>Igual vale la regla del m\u00e9dico: ning\u00fan tratamiento serio empieza sin un examen. Un diagn\u00f3stico fino a tiempo te dice d\u00f3nde est\u00e1 el pr\u00f3ximo punto de crecimiento \u2014 antes de que lo diga el mercado.<\/p>';\n }\n\n box.innerHTML = html;\n document.getElementById('hidResultado').value = count + ' de 5 s\u00ed';\n document.getElementById('hidRespuestas').value = ['1','2','3','4','5'].map(function(k){ return 'P'+k+': '+(answers[k]||'-'); }).join(' \u00b7 ');\n document.getElementById('resultado').style.display = 'block';\n document.getElementById('resultado').scrollIntoView({behavior:'smooth', block:'start'});\n });\n\n document.getElementById('leadForm').addEventListener('submit', function(e){\n e.preventDefault();\n var email = document.getElementById('email').value;\n var resultado = document.getElementById('hidResultado').value;\n var respuestas = document.getElementById('hidRespuestas').value;\n\n if (FORMSPREE_ENDPOINT.indexOf('TU_ID') !== -1) {\n \/\/ Fallback sin Formspree: abre el cliente de correo del visitante.\n var body = 'Hola Domingo, hice el Diagn\u00f3stico Express.%0D%0A%0D%0AResultado: ' +\n encodeURIComponent(resultado) + '%0D%0A' + encodeURIComponent(respuestas) +\n '%0D%0A%0D%0AMi email: ' + encodeURIComponent(email);\n window.location.href = 'mailto:' + CONTACT_EMAIL + '?subject=' +\n encodeURIComponent('Diagn\u00f3stico Express \u2014 pedido de lectura') + '&body=' + body;\n return;\n }\n\n var btn = this.querySelector('button[type=submit]');\n btn.disabled = true; btn.textContent = 'Enviando\u2026';\n fetch(FORMSPREE_ENDPOINT, {\n method: 'POST',\n headers: {'Accept': 'application\/json', 'Content-Type': 'application\/json'},\n body: JSON.stringify({email: email, resultado: resultado, respuestas: respuestas})\n }).then(function(r){\n if (r.ok) {\n document.getElementById('leadForm').style.display = 'none';\n document.getElementById('formOk').style.display = 'block';\n } else { throw new Error(); }\n }).catch(function(){\n btn.disabled = false; btn.textContent = 'Quiero la lectura';\n alert('No se pudo enviar. Prob\u00e1 de nuevo o escribime a ' + CONTACT_EMAIL);\n });\n });\n<\/script>\n<\/body>\n<\/html>\n","protected":false},"excerpt":{"rendered":"<p>Diagn\u00f3stico Pymes \u2014 Pyme: diagn\u00f3stico primero, \u00e9xito despu\u00e9s Diagn\u00f3stico Pymes Hac\u00e9 el diagn\u00f3stico Marketing y estrategia para pymes y empresas familiares Pyme: diagn\u00f3stico primero,\u00e9xito despu\u00e9s. Ning\u00fan m\u00e9dico receta sin examinar. Tu pyme tampoco necesita otra receta de marketing: necesita alguien que primero la escuche, mire sus n\u00fameros, sus clientes y su forma de vender \u2014 … <a title=\"Diagn\u00f3stico Pymes\" class=\"read-more\" href=\"https:\/\/diagnosticopymes.com\/\" aria-label=\"Read more about Diagn\u00f3stico Pymes\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7","page","type-page","status-publish"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/diagnosticopymes.com\/index.php?rest_route=\/wp\/v2\/pages\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diagnosticopymes.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/diagnosticopymes.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/diagnosticopymes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/diagnosticopymes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7"}],"version-history":[{"count":2,"href":"https:\/\/diagnosticopymes.com\/index.php?rest_route=\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":10,"href":"https:\/\/diagnosticopymes.com\/index.php?rest_route=\/wp\/v2\/pages\/7\/revisions\/10"}],"wp:attachment":[{"href":"https:\/\/diagnosticopymes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":7,"date":"2026-07-16T21:28:44","date_gmt":"2026-07-17T00:28:44","guid":{"rendered":"https:\/\/diagnosticopymes.com\/?page_id=7"},"modified":"2026-07-16T21:30:32","modified_gmt":"2026-07-17T00:30:32","slug":"diganosticopymes","status":"publish","type":"page","link":"https:\/\/diagnosticopymes.com\/","title":{"rendered":"Diagn\u00f3stico Pymes"},"content":{"rendered":"\n\n\n\n\n\n\nDiagn\u00f3stico Pymes \u2014 Pyme: diagn\u00f3stico primero, \u00e9xito despu\u00e9s<\/title>\n<meta name=\"description\" content=\"\u00bfTu pr\u00f3ximo paso es invertir en marketing\u2026 o parar y diagnosticar primero? Hac\u00e9 el Diagn\u00f3stico Express de 5 preguntas. Marketing y estrategia para pymes y empresas familiares \u2014 Domingo Sanna.\">\n<link rel=\"icon\" type=\"image\/png\" 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property=\"og:title\" content=\"Diagn\u00f3stico Pymes \u2014 Pyme: diagn\u00f3stico primero, \u00e9xito despu\u00e9s\">\n<meta property=\"og:description\" content=\"Cinco preguntas para saber si tu pr\u00f3ximo paso es invertir en marketing\u2026 o parar y diagnosticar primero.\">\n<meta property=\"og:type\" content=\"website\">\n<meta property=\"og:url\" content=\"https:\/\/diagnosticopymes.com\">\n<style>\n :root{\n --navy:#102A4F;\n --navy-deep:#0B1E3A;\n --teal:#129E92;\n --teal-dark:#0E7F75;\n --amber:#B97A1E;\n --amber-bg:#FBF3E4;\n --green-bg:#E9F5F0;\n --paper:#F7F5F1;\n --white:#FFFFFF;\n --ink:#1C2733;\n --ink-soft:#4A5768;\n --line:#E3DED6;\n --radius:14px;\n }\n *{margin:0;padding:0;box-sizing:border-box;}\n html{scroll-behavior:smooth;}\n #diagnostico,#resultado{scroll-margin-top:84px;}\n body{font-family:-apple-system,BlinkMacSystemFont,\"Segoe 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h2{font-size:1.9rem;text-align:center;margin-bottom:34px;}\n blockquote{font-family:Georgia,serif;font-size:1.22rem;font-style:italic;color:var(--navy);line-height:1.75;max-width:720px;margin:0 auto;padding:0 10px;position:relative;}\n blockquote::before{content:\"\u201c\";font-size:4.5rem;color:var(--teal);position:absolute;left:-28px;top:-22px;font-style:normal;}\n .firma{max-width:720px;margin:30px auto 0;padding:0 10px;color:var(--ink-soft);font-size:1rem;}\n .firma strong{color:var(--navy);}\n\n \/* Newsletter *\/\n .news{padding:64px 0;text-align:center;}\n .news h2{font-size:1.6rem;margin-bottom:10px;}\n .news p{color:var(--ink-soft);max-width:560px;margin:0 auto 24px;}\n\n footer{background:var(--navy-deep);color:#9DB0C9;padding:40px 0;font-size:.92rem;}\n .foot{display:flex;align-items:center;justify-content:space-between;gap:18px;flex-wrap:wrap;}\n .foot .brand span{color:#fff;}\n footer a{color:#C9D4E4;}\n @media (max-width:560px){\n .card-head,.card-body{padding-left:22px;padding-right:22px;}\n .q-opts{width:100%;justify-content:flex-end;}\n }\n<\/style>\n<\/head>\n<body>\n\n<header>\n <div class=\"wrap nav\">\n <a class=\"brand\" href=\"#top\">\n <img decoding=\"async\" src=\"data:image\/png;base64,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\" alt=\"Diagn\u00f3stico Pymes\">\n <span>Diagn\u00f3stico Pymes<\/span>\n <\/a>\n <a class=\"btn btn-sm\" href=\"#diagnostico\">Hac\u00e9 el diagn\u00f3stico<\/a>\n <\/div>\n<\/header>\n\n<main id=\"top\">\n\n <section class=\"hero wrap\">\n <span class=\"eyebrow\">Marketing y estrategia para pymes y empresas familiares<\/span>\n <h1>Pyme: diagn\u00f3stico primero,<br><em>\u00e9xito despu\u00e9s.<\/em><\/h1>\n <p class=\"lead\">Ning\u00fan m\u00e9dico receta sin examinar. Tu pyme tampoco necesita otra receta de marketing: necesita alguien que primero la escuche, mire sus n\u00fameros, sus clientes y su forma de vender \u2014 y reci\u00e9n despu\u00e9s proponga.<\/p>\n <a class=\"btn btn-teal\" href=\"#diagnostico\">Empez\u00e1 por el Diagn\u00f3stico Express<\/a>\n <div class=\"hint\">5 preguntas \u00b7 2 minutos \u00b7 resultado inmediato, sin dejar tus datos<\/div>\n <\/section>\n\n <section class=\"diag wrap\" id=\"diagnostico\">\n <div class=\"card\">\n <div class=\"card-head\">\n <h2>Diagn\u00f3stico express para tu pyme<\/h2>\n <p>Cinco preguntas para saber si tu pr\u00f3ximo paso es invertir en marketing\u2026 o parar y diagnosticar primero.<\/p>\n <\/div>\n <div class=\"card-body\">\n <p class=\"semaforo-note\">Respond\u00e9 <strong>s\u00ed<\/strong> o <strong>no<\/strong>. Es un sem\u00e1foro, no una sentencia.<\/p>\n\n <div class=\"q\" data-q=\"1\">\n <div class=\"q-num\">1<\/div>\n <div class=\"q-text\">\u00bfTu empresa depende de que una sola persona est\u00e9 metida en todo para que las cosas pasen?<\/div>\n <div class=\"q-opts\"><button class=\"opt\" data-v=\"si\">S\u00ed<\/button><button class=\"opt\" data-v=\"no\">No<\/button><\/div>\n <\/div>\n <div class=\"q\" data-q=\"2\">\n <div class=\"q-num\">2<\/div>\n <div class=\"q-text\">\u00bfFactur\u00e1s bien, pero lo que hac\u00e9s para que te elijan \u2014comunicar, mostrarte, salir a buscar clientes\u2014 va a los tirones, cuando queda tiempo?<\/div>\n <div class=\"q-opts\"><button class=\"opt\" data-v=\"si\">S\u00ed<\/button><button class=\"opt\" data-v=\"no\">No<\/button><\/div>\n <\/div>\n <div class=\"q\" data-q=\"3\">\n <div class=\"q-num\">3<\/div>\n <div class=\"q-text\">\u00bfPublic\u00e1s, paut\u00e1s o promocion\u00e1s sin poder decir con certeza qu\u00e9 de todo eso te trae clientes?<\/div>\n <div class=\"q-opts\"><button class=\"opt\" data-v=\"si\">S\u00ed<\/button><button class=\"opt\" data-v=\"no\">No<\/button><\/div>\n <\/div>\n <div class=\"q\" data-q=\"4\">\n <div class=\"q-num\">4<\/div>\n <div class=\"q-text\">\u00bfTe cuesta explicar en una sola frase por qu\u00e9 un cliente te elige a vos y no al de al lado?<small>(Si dudaste, es un s\u00ed.)<\/small><\/div>\n <div class=\"q-opts\"><button class=\"opt\" data-v=\"si\">S\u00ed<\/button><button class=\"opt\" data-v=\"no\">No<\/button><\/div>\n <\/div>\n <div class=\"q\" data-q=\"5\">\n <div class=\"q-num\">5<\/div>\n <div class=\"q-text\">\u00bfEst\u00e1s por invertir \u2014o ya invirtiendo\u2014 en marca o publicidad sin haber revisado los cuatro puntos anteriores?<\/div>\n <div class=\"q-opts\"><button class=\"opt\" data-v=\"si\">S\u00ed<\/button><button class=\"opt\" data-v=\"no\">No<\/button><\/div>\n <\/div>\n\n <div class=\"diag-actions\">\n <button class=\"btn\" id=\"verResultado\" disabled>Ver mi resultado<\/button>\n <div class=\"progress\" id=\"progress\">0 de 5 respondidas<\/div>\n <\/div>\n\n <div id=\"resultado\">\n <div class=\"res\" id=\"resBox\"><\/div>\n <div class=\"capture\" id=\"capture\">\n <h3>\u00bfQuer\u00e9s una lectura de tu resultado?<\/h3>\n <p>Dejame tu email y te escribo yo \u2014 una devoluci\u00f3n breve sobre lo que tu sem\u00e1foro sugiere mirar primero. Sin listas, sin spam.<\/p>\n <form id=\"leadForm\">\n <input type=\"email\" name=\"email\" id=\"email\" placeholder=\"tu@email.com\" required>\n <input type=\"hidden\" name=\"resultado\" id=\"hidResultado\">\n <input type=\"hidden\" name=\"respuestas\" id=\"hidRespuestas\">\n <button class=\"btn btn-teal\" type=\"submit\">Quiero la lectura<\/button>\n <\/form>\n <div id=\"formOk\">Listo \u2014 te escribo a la brevedad. Gracias por la confianza.<\/div>\n <p class=\"fine\">Tu email se usa solo para responderte. Nada m\u00e1s.<\/p>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/section>\n\n <section class=\"quien\">\n <div class=\"wrap\">\n <h2>Qui\u00e9n est\u00e1 del otro lado<\/h2>\n <blockquote>Aprender y ense\u00f1ar es la raz\u00f3n de mi vida \u2014 estoy convencido de que cada persona con la que me relaciono tiene algo que ense\u00f1arme. Por eso, escucho con respeto lo logrado por los due\u00f1os y directivos de pymes y me entusiasma ayudarlos a descubrir el futuro que pueden construir \u2014 un futuro que muchas veces no se animan a imaginar solos. Llevo a\u00f1os traduciendo lo que la academia enreda al modo de pensar del directivo pyme y conjug\u00e1ndolo con su intuici\u00f3n y su sentido com\u00fan, para convertirlo en ideas simples y ejecutables. Conecto el lenguaje de lo hecho con lo por hacer, y los acompa\u00f1o en un camino para el que nadie los ha preparado.<\/blockquote>\n <p class=\"firma\"><strong>Domingo Sanna<\/strong> \u2014 consultor de pymes, profesor de MBA y doctor en Direcci\u00f3n de Empresas (UCEMA). M\u00e1s de 18 a\u00f1os ayudando a due\u00f1os de pymes a decidir con la cabeza fr\u00eda. Autor de <em>Marketing y ventas para pymes en la era de la IA<\/em>. <a href=\"https:\/\/www.linkedin.com\/in\/domingosanna\/\" target=\"_blank\" rel=\"noopener\">Encontrame en LinkedIn<\/a>.<\/p>\n <\/div>\n <\/section>\n\n <section class=\"news wrap\">\n <h2>Una idea nueva, cada mi\u00e9rcoles<\/h2>\n <p><em>Pyme: diagn\u00f3stico primero, \u00e9xito despu\u00e9s<\/em> es mi newsletter en LinkedIn: cada semana, una idea simple y ejecutable para tu pyme.<\/p>\n <a class=\"btn\" href=\"https:\/\/www.linkedin.com\/in\/domingosanna\/\" target=\"_blank\" rel=\"noopener\" id=\"newsletterLink\">Suscribite en LinkedIn<\/a>\n <\/section>\n\n<\/main>\n\n<footer>\n <div class=\"wrap foot\">\n <a class=\"brand\" href=\"#top\">\n <img decoding=\"async\" src=\"data:image\/png;base64,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\" alt=\"Diagn\u00f3stico Pymes\">\n <span>Diagn\u00f3stico Pymes<\/span>\n <\/a>\n <div>\n <a href=\"mailto:domingo@diagnosticopymes.com\">domingo@diagnosticopymes.com<\/a> \u00b7\n <a href=\"https:\/\/www.linkedin.com\/company\/diagnosticopymes\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\n <\/div>\n <div>\u00a9 2026 Diagn\u00f3stico Pymes \u00b7 Domingo Sanna<\/div>\n <\/div>\n<\/footer>\n\n<script>\n \/\/ ==============================================================\n \/\/ CONFIGURACI\u00d3N: cuando tengas tu formulario en formspree.io,\n \/\/ reemplaz\u00e1 TU_ID por el ID real (ej: https:\/\/formspree.io\/f\/abcdwxyz).\n \/\/ Mientras diga TU_ID, el formulario abre tu cliente de correo (mailto).\n \/\/ ==============================================================\n var FORMSPREE_ENDPOINT = 'https:\/\/formspree.io\/f\/TU_ID';\n var CONTACT_EMAIL = 'domingo@diagnosticopymes.com';\n\n var answers = {};\n var TOTAL = 5;\n\n document.querySelectorAll('.q').forEach(function(q){\n var num = q.getAttribute('data-q');\n q.querySelectorAll('.opt').forEach(function(btn){\n btn.addEventListener('click', function(){\n answers[num] = btn.getAttribute('data-v');\n q.querySelectorAll('.opt').forEach(function(b){ b.classList.remove('sel-si','sel-no'); });\n btn.classList.add(btn.getAttribute('data-v') === 'si' ? 'sel-si' : 'sel-no');\n var n = Object.keys(answers).length;\n document.getElementById('progress').textContent = n + ' de ' + TOTAL + ' respondidas';\n document.getElementById('verResultado').disabled = (n < TOTAL);\n });\n });\n });\n\n var DONDE = {\n '1': 'La <strong>1<\/strong> habla de una empresa que todav\u00eda depende de su fundador (transici\u00f3n generacional).',\n '2': 'La <strong>2<\/strong>, de crecimiento sin estructura.',\n '3': 'La <strong>3<\/strong>, de marketing sin estrategia.'\n };\n\n document.getElementById('verResultado').addEventListener('click', function(){\n var sies = Object.keys(answers).filter(function(k){ return answers[k]==='si'; });\n var count = sies.length;\n var box = document.getElementById('resBox');\n var html = '';\n\n if (count >= 2) {\n box.className = 'res amber';\n html += '<h3>' + count + ' de 5 \u201cs\u00ed\u201d: tu pr\u00f3ximo paso probablemente no sea m\u00e1s marketing, sino un buen diagn\u00f3stico.<\/h3>';\n var pistas = sies.filter(function(k){ return DONDE[k]; }).map(function(k){ return '<li>' + DONDE[k] + '<\/li>'; });\n if (pistas.length) {\n html += '<p>Tus respuestas ya te dicen d\u00f3nde mirar:<\/p><ul>' + pistas.join('') + '<\/ul>';\n }\n html += '<div class=\"advertencia\">Y una advertencia: en una pyme, <strong>el marketing no es una entidad separada de la venta<\/strong>. Es la forma en que tu empresa atiende, responde, cotiza, entrega, cobra y resuelve problemas. Todo eso comunica, y todo eso vende. Invertir en cambiar algo sin ver el todo es empezar la casa por el techo \u2014 y la inversi\u00f3n se vuelve un gasto.<\/div>';\n } else {\n box.className = 'res green';\n html += '<h3>' + count + ' de 5 \u201cs\u00ed\u201d: buen pulso.<\/h3>';\n html += '<p>Tu pyme muestra orden en lo esencial: sab\u00e9s qu\u00e9 te trae clientes, pod\u00e9s decir por qu\u00e9 te eligen y la empresa no descansa sobre una sola espalda. Si est\u00e1s por invertir en marketing, est\u00e1s en mejores condiciones que la mayor\u00eda para que esa inversi\u00f3n rinda.<\/p>';\n html += '<p>Igual vale la regla del m\u00e9dico: ning\u00fan tratamiento serio empieza sin un examen. Un diagn\u00f3stico fino a tiempo te dice d\u00f3nde est\u00e1 el pr\u00f3ximo punto de crecimiento \u2014 antes de que lo diga el mercado.<\/p>';\n }\n\n box.innerHTML = html;\n document.getElementById('hidResultado').value = count + ' de 5 s\u00ed';\n document.getElementById('hidRespuestas').value = ['1','2','3','4','5'].map(function(k){ return 'P'+k+': '+(answers[k]||'-'); }).join(' \u00b7 ');\n document.getElementById('resultado').style.display = 'block';\n document.getElementById('resultado').scrollIntoView({behavior:'smooth', block:'start'});\n });\n\n document.getElementById('leadForm').addEventListener('submit', function(e){\n e.preventDefault();\n var email = document.getElementById('email').value;\n var resultado = document.getElementById('hidResultado').value;\n var respuestas = document.getElementById('hidRespuestas').value;\n\n if (FORMSPREE_ENDPOINT.indexOf('TU_ID') !== -1) {\n \/\/ Fallback sin Formspree: abre el cliente de correo del visitante.\n var body = 'Hola Domingo, hice el Diagn\u00f3stico Express.%0D%0A%0D%0AResultado: ' +\n encodeURIComponent(resultado) + '%0D%0A' + encodeURIComponent(respuestas) +\n '%0D%0A%0D%0AMi email: ' + encodeURIComponent(email);\n window.location.href = 'mailto:' + CONTACT_EMAIL + '?subject=' +\n encodeURIComponent('Diagn\u00f3stico Express \u2014 pedido de lectura') + '&body=' + body;\n return;\n }\n\n var btn = this.querySelector('button[type=submit]');\n btn.disabled = true; btn.textContent = 'Enviando\u2026';\n fetch(FORMSPREE_ENDPOINT, {\n method: 'POST',\n headers: {'Accept': 'application\/json', 'Content-Type': 'application\/json'},\n body: JSON.stringify({email: email, resultado: resultado, respuestas: respuestas})\n }).then(function(r){\n if (r.ok) {\n document.getElementById('leadForm').style.display = 'none';\n document.getElementById('formOk').style.display = 'block';\n } else { throw new Error(); }\n }).catch(function(){\n btn.disabled = false; btn.textContent = 'Quiero la lectura';\n alert('No se pudo enviar. Prob\u00e1 de nuevo o escribime a ' + CONTACT_EMAIL);\n });\n });\n<\/script>\n<\/body>\n<\/html>\n","protected":false},"excerpt":{"rendered":"<p>Diagn\u00f3stico Pymes \u2014 Pyme: diagn\u00f3stico primero, \u00e9xito despu\u00e9s Diagn\u00f3stico Pymes Hac\u00e9 el diagn\u00f3stico Marketing y estrategia para pymes y empresas familiares Pyme: diagn\u00f3stico primero,\u00e9xito despu\u00e9s. Ning\u00fan m\u00e9dico receta sin examinar. Tu pyme tampoco necesita otra receta de marketing: necesita alguien que primero la escuche, mire sus n\u00fameros, sus clientes y su forma de vender \u2014 … <a title=\"Diagn\u00f3stico Pymes\" class=\"read-more\" href=\"https:\/\/diagnosticopymes.com\/\" aria-label=\"Read more about Diagn\u00f3stico Pymes\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7","page","type-page","status-publish"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/diagnosticopymes.com\/index.php?rest_route=\/wp\/v2\/pages\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diagnosticopymes.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/diagnosticopymes.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/diagnosticopymes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/diagnosticopymes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7"}],"version-history":[{"count":2,"href":"https:\/\/diagnosticopymes.com\/index.php?rest_route=\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":10,"href":"https:\/\/diagnosticopymes.com\/index.php?rest_route=\/wp\/v2\/pages\/7\/revisions\/10"}],"wp:attachment":[{"href":"https:\/\/diagnosticopymes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}